On August 6, a new Pet Shop Boys single, “Winner” – a song written during Take That’s stadium tour the previous summer after Chris suggested that they wrote a mid-tempo anthem – is released. “It’s about being in something like the X‑Factor or Eurovision song contest – coming from nowhere and finding yourself a winner and the crowd is all cheering,” explains Neil. “Part of me was also thinking about when we got to number one with “West End girls” and we were winners, and I was wondering whether it was going to last. And Chris saying at Top Of The Pops when we were number one: ‘Don’t look triumphant.’ It’s a transience-of-fame song, really. It’s also saying: it’s not where you’ve got to, it’s how you got there that counts. It’s the camaraderie that is the really enjoyable thing, rather than just the blatant success that probably isn’t going to last.” While in the studio in May to recording extra tracks for the “Winner” single, the Bee Gee Robin Gibb died and the Pet Shop Boys immediately recorded “I started a joke”, a song Gibb wrote when he was seventeen, as a tribute.